Nissan's History, Outlook, CEO

Nissan Motor Co., Ltd. is a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company was founded in 1933 by Yoshisuke Aikawa and it has since grown to become one of the largest automakers in the world. In this article, we will discuss the history of Nissan, its outlook, and the CEO of the company.

1. History of Nissan

Nissan's history can be traced back to 1914 when Masujiro Hashimoto established Kaishinsha Motors with the goal of producing a car that could be sold in Japan. The company's first car, the DAT, was produced in 1914, and by 1931, it had changed its name to Nissan Motor Co., Ltd. During World War II, Nissan was forced to produce military vehicles, but after the war, it began producing passenger cars again. In the 1960s, Nissan began exporting cars to other countries, including the United States. The company continued to grow in the following decades, acquiring other car companies and expanding its operations around the world. 

2. Nissan's Outlook

Nissan has set its sights on becoming a leader in electric vehicles (EVs). The company has invested heavily in EV technology and plans to release more than 20 new electric and hybrid models by 2023. In addition, Nissan is focused on making its vehicles more autonomous, with plans to introduce its ProPILOT system in more models. Despite these efforts, Nissan has faced some challenges in recent years. The company has struggled financially, with declining profits and sales. In addition, Nissan has faced criticism for its corporate governance, with some shareholders calling for changes to the company's leadership structure.

3. Nissan's CEO

Makoto Uchida is the current CEO of Nissan Motor Co., Ltd. He was appointed to the position in 2019, succeeding Hiroto Saikawa. Uchida has worked for Nissan since 2003, and has held various positions in the company, including head of Nissan's China operations and head of its global sales operations. Since becoming CEO, Uchida has implemented a number of changes at Nissan. He has focused on streamlining the company's operations, cutting costs, and improving efficiency. He has also emphasized the importance of electric and autonomous vehicles in Nissan's future.

4. Conclusion

Nissan Motor Co., Ltd. has a rich history that spans more than a century. The company has faced challenges in recent years, but is focused on overcoming them and becoming a leader in electric and autonomous vehicles. With Makoto Uchida at the helm, Nissan is poised to continue innovating and expanding its global reach in the years to come.